Hype Success Stories

In a short period of time, the Hype Charts have given quality releases greater visibility on the store. By encouraging DJs to dig deeper, under-the-radar gems are being discovered and boutique labels are having the opportunity to shine.

 

Some of those early success stories include:

Lost On You
Melodic House & Techno

Neovinyl
Deep House

Carti Records
Techno

Case Study 1 : Lost On You

Launched in 2018, Parisian label Lost On You donates proceeds of its sales to fight malnutrition in Africa. Its releases have quickly dominated the Hype charts, with 22 tracks spanning multiple genres.

The label’s best performing track was Haze-M and Rafael Cerato’s ‘Perihelion’, which broke through from the overall Hype chart to reach No. 13 in the main Melodic House & Techno chart.

''Thanks to Beatport Hype, we managed to go from another unknown label to a well-established musical force for underground artists,'', the label says.

Three releases in the Hype Techno Top 100

One release in the overall Techno Top 100

One release in the Hype Top 100

Case Study 2 : Neovinyl

This boutique deep house label, run by DJ/producers Baldo and Carlo, has seen a major jump in profile thanks to the Hype Charts.

Neovinyl has had six releases in the Hype Deep House chart, with two of those releases jumping from the Hype Deep House Top 10 into the main Deep House chart.

One release in the Deep House Top 100 as a result of the label’s success via the Hype program.

Three releases in the Hype Techno Top 100

One release in the overall Techno Top 100

One release in the Hype Top 100

Case Study 3 : Carti Records

Led by DJ/producer Martin Books, Berlin’s Carti Records currently has three tracks in the Hype Techno Top 100, one in the Techno Top 100 and one in the overall Hype Top 100.

The label’s biggest release has been Martin Books’ own ‘Flitzepulver’, at one point reaching number 26 on the overall Beatport Techno chart.

With its high-quality releases amplified through Hype, the boutique label can now compete in the main Techno chart alongside big-name labels such as Drumcode, Suara and Rekids.

Three releases in the Hype Techno Top 100

One release in the overall Techno Top 100

One release in the Hype Top 100